We'll introduce you to our Integrations product and cover some of the ways it can be used to deliver advanced personalizations.
Integrations is a new foundational component for the Qubit platform, allowing server-side logic to be developed and executed alongside your personalizations.
Integrations are developed as Node.js server-less functions inside the Qubit platform and deployed into Qubit managed infrastructure. Once deployed, they can be executed from experiences and and other parts of the platform.
Because integrations are fully server-side, it is now possible to access APIs and services that are not publicly exposed. For example, it was not previously possible to call a CRM system, push notification provider, or email gateway because these types of systems generally require some form of authentication.
With Integrations, secrets can be encrypted and the logic to authenticate and exchange data is executed server side, with only the output exposed back to the browser.
Example use cases include:
To get started, continue to our section on Building Integrations.
In this article, we take a look at how one of Qubit's clients is taking advantage of our integrations to drive recommendations on their website and mobile platform.