We'll look at each of the badge types you can choose from and how they might be best used on your website.
Strategy name | Why does it work |
---|---|
Social proof | Showing people what shoppers like them are buying and highlighting product qualities help customers to find products and make it easier for them to say yes |
Stock pointer | These badges harness your customer's Fear Of Missing Out (FOMO). Shoppers are more likely to buy while supplies last since there's a chance they might sell out soon |
Best seller | Another form of social proof that serve as customer endorsements to reinforce purchasing decisions, showing customers what items are hot right now, and making it easier for shoppers to say yes |
Back in stock | Lets customers know an item was so popular that it sold out, but is now available again |
New in | Appeals to shoppers that want to keep ahead of the curve and in line with the latest brand additions and trends |
Trending | Another form of social proof that spotlights trending products that other customers are currently purchasing or products that are selling well on other sites |