Step 5 - Review and launch your campaign

In this article...

You'll learn how to name your campaign, perform a final review, and launch it on your website.

Let's recap

We are all but done with building our campaign. We've chosen where to add it, what to show, and decided on the percentage of our audience that will see it. We've also looked at scheduling to automatically launch our campaign.

Naming the campaign

All campaigns need a name, not least because it will help you and others in your team find it in your dashboard.

Enter a name in the field provided. It's always a good idea to stick to any conventions you work with when naming campaigns


Reviewing the campaign

Before launching your campaign, we always recommend reviewing it. All the information you need to do this is shown in Campaign summary.

We show you the placement you chose, the audience split, and the content in your experience. For each of these campaign elements, you can use the Edit button to make changes:


TIP: To include a team member in the review process, you can send them a direct link to your campaign. To do this, select Copy page link and then fire it over to them. Following the link, they'll land right on the review step. Pretty handy, huh?

Previewing the campaign

If you haven't already done so, now is the final chance you'll get to preview your campaign before launching it. You should be checking the basics:

  • Make sure the campaign displays where you intended it to
  • Review the content you added
  • Check images render correctly and any links work
  • Review your audiences

We offer two ways to preview:

  1. Preview an experience with the "Preview" button in each experience card. This bypasses any audience conditions or rules, and shows you how the experience will look to a visitor in the experience. This is a great way to validate the look and feel of your experience

  2. Preview the entire campaign with the "Preview campaign" button. This will show you the actual campaign a visitor would see. This is a great way to validate the live user journey and is fully representative of the final user experience. Content will only show if you match the configured audience conditions and rules

Launching the campaign

When you are happy with what's been set up in the campaign and you, and perhaps others, have reviewed it, you have the green light to launch it.

Select Launch campaign. Your campaign will be launched immediately for your customers to see

INFO: Of course, it will take some time for us to see whether the campaign is doing well or not. As a minimum, for campaigns with a 50:50 or 95:5 split, we'll need to see 500 converters in the control and variation (your campaign) before we can start to provide feedback.

Next steps

If this is your first campaign in the Merchandising Hub, congratulations. That was relatively straightforward, don't you think?


Pretty soon, you'll be able to see how your campaign is doing, and then, when we're confident about the results, we'll make a suggestion about how you can supercharge your campaign-this might be a recommendation to expose your campaign to people, for example.

While you're waiting for the results to come in for this campaign, you can check in with your other campaigns to see how they're performing and the wider impact your campaigns are having on your website.

Select Campaigns from the side menu to get the sitewide impact of all your campaigns

We'll look at understanding the impact of your campaign in See how your campaigns are performing.

Last updated: February 2022
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