We'll look at each of the metrics you will use to understand the impact each of your Product recommendations campaigns is having.
Audience split | Metric | Explanation |
|---|---|---|
50% and 95% | Incremental Revenue | A prediction of the additional revenue generated by your campaign, based on the current Revenue Per Visitor uplift |
Conversion Rate | The percentage of visitors that saw the campaign and went on to convert | |
Revenue Per Visitor | The total revenue divided by the total number of unique campaign visitors | |
Visitors | The number of unique campaign visitors | |
Unique clicks | The number of unique clicks on an experience link | |
Clickthrough Rate | The total number of unique visitors that clicked an experience link at least once divided by the total number of unique visitors in the campaign | |
Conversion Rate | The total number of unique converters divided by the total number of unique visitors in the campaign | |
Revenue Per Customer | The total revenue divided by the total number of unique campaign converters | |
100% | Impression Revenue | The total amount of revenue from orders placed by visitors that saw the campaign |
Conversion Rate | The total number of unique converters divided by the total number of unique visitors in the campaign | |
Revenue Per Visitor | The total revenue divided by the total number of unique campaign visitors | |
Visitors | The number of unique campaign visitors | |
Unique clicks | The number of unique clicks on an experience link | |
Clickthrough Rate | The total number of unique visitors that clicked an experience link at least once divided by the total number of unique visitors in the campaign | |
Conversion Rate | The total number of unique converters divided by the total number of unique visitors in the campaign | |
Revenue Per Customer | The total revenue divided by the total number of unique campaign visitors |