We'll cover the steps involved in integrating with Contentsquare.
Contentsquare customers can take advantage of our integration to send experience data directly from Qubit to Contentsquare for segmentation and analysis.
This integration will enable you to analyze user interactions for each variation, understand why your experiments win, see and quantify the change in user behavior.
Once set up, you have the option of creating segments and using live zoning to undertake in-depth behavior-based analysis and to report on digital performance.
Please reach out to your CSM at Qubit if you are interested in setting up this integration.
Qubit sends the experience and the master variation Id to Contentsquare:
In the above example, the experience Id is
158666, and the master variation Id is
TIP: Because these are passed as dynamic variables, once you have the experience Id, you can design your segmentation to capture the behavior of visitors that were bucketed into the experience control or one of the variations.
INFO: We offer the possibility to pass the experience name rather than the experience Id to Contentsquare. This might help you identify Qubit experiences within the Contentsquare platform as you can search for dynamic variables by experience name, for example,
Homepage banner promotion and variable values by the labels
variation1, for example, rather than Ids. However, you should also be aware that by passing the experience name, you are publicly exposing the names of experiences running on your website, which can be obtained with minimal effort. This is more of an issue if you use meaningful names for your experiences, for example, "20 % bike accessory discount on homepage". Please reach out to your CSM to discuss enabling this option and the consequences of doing so.
▸ Refer to the Contentsquare documentation for instructions on how to create a new segment
▸ Once you've created the segment, drag across dynamic variables, and add the following conditions:
In the following example, we see that the user is creating a segment for visitors exposed to the variation
955739 for the experience Id
TIP: You can now use this segment across all of the modules in Contentsquare.
INFO: If you have more than one variation in your experience, you can target the visitors bucketed into a specific variation by selecting the variation Id as the segment condition.
Once you have the preview URL for your Qubit experience, you can then analyze the variation directly using live zoning—make sure you apply the segment for the audience that saw that variation.
Alternatively, you can create the page inside of zoning in Contentsquare:
▸ Get the preview URL for one or more of your experience variations
▸ Create a new zone for the page concerned, select Change preview url, and enter the preview URL you copied in the previous step:
INFO: You can get the preview URL for an experience by opening from your list of Qubit experiences, selecting and then, for example, Preview "Variation 1". The resulting browser window will display the preview URL that you will need to copy to create the new zone.