We'll walk you through the steps you need to take to get Qubit set up on your site for Experimentation Hub clients working in the egaming vertical.
This guide is recommended for Experimentation Hub clients looking to implement our Smartserve script (required to drive basic data collection) and those essential QProtocol events required to drive experiences, segmentation, and analytics.
Don't forget to checkout our Events page for the full QP event specification.
Perform these tasks in the following order:
Add on every page:
<script>
!function(){function n(){function n(n){p.level=n}function e(n,e){p.info(n,'event emitted'),e=c(e||{}),e.meta=e.meta||{},e.meta.type=n,u.push(e),r(),v.listeners=f(v.listeners,function(n){return!n.disposed})}function o(n,e,o){function r(){return p.info('Replaying events'),t(function(){s(v.events,function(t){c.disposed||l(n,t.meta.type)&&e.call(o,t)})}),f}function i(){return p.info('Disposing event handler'),c.disposed=!0,f}p.info('Attaching event handler for',n);var c={type:n,callback:e,disposed:!1,context:o||window};v.listeners.push(c);var f={replay:r,dispose:i};return f}function t(n){p.info('Calling event handlers'),a++;try{n()}catch(n){p.error('UV API Error',n.stack)}a--,r()}function r(){if(0===u.length&&p.info('No more events to process'),u.length>0&&a>0&&p.info('Event will be processed later'),u.length>0&&0===a){p.info('Processing event');var n=u.shift();v.events.push(n),t(function(){s(v.listeners,function(e){if(!e.disposed&&l(e.type,n.meta.type))try{e.callback.call(e.context,n)}catch(n){p.error('Error emitting UV event',n.stack)}})})}}function i(n,e,o){var t=v.on(n,function(){e.apply(o||window,arguments),t.dispose()});return t}function s(n,e){for(var o=n.length,t=0;t<o;t++)e(n[t],t)}function c(n){var e={};for(var o in n)n.hasOwnProperty(o)&&(e[o]=n[o]);return e}function l(n,e){return'string'==typeof n?n===e:n.test(e)}function f(n,e){for(var o=n.length,t=[],r=0;r<o;r++)e(n[r])&&t.push(n[r]);return t}var u=[],a=0,p={info:function(){p.level>n.INFO||console&&console.info&&console.info.apply(console,arguments)},error:function(){p.level>n.ERROR||console&&console.error&&console.error.apply(console,arguments)}};n.ALL=0,n.INFO=1,n.ERROR=2,n.OFF=3,n(n.ERROR);var v={on:o,emit:e,once:i,events:[],listeners:[],logLevel:n};return v}'object'==typeof module&&module.exports?module.exports=n:window&&void 0===window.uv&&(window.uv=n())}();
</script>Add on every page:
<script src='https://static.goqubit.com/smartserve-{your-property-id}.js' async></script>Events are emitted using the UV API and must conform to a certain schema. Events are emitted using JavaScript, usually on page load or when a new view is rendered on a single page app. An example is shown below:
window.uv.emit('theEventType', {
aStringField: 'theValueWhichMustBeTheCorrectType',
aNumberField: 3,
aBooleanField: false
})In the following table, we show a breakdown of a website by activity type, alongside the events that could be emitted for that activity. This guide represents a typical set up and there may be exceptions.
Activity | Available events |
|---|---|
All pages | egView, egUser |
Registration | egView, egUser, egSignUp |
Login | egView, egUser, egLogin |
Deposit | egView, egUser, egFund |
Withdrawal | egView, egUser, egFund |
Bet Added | egView, egUser, egBetslipItemAction, egBetslipSummary |
Bet Placed | egView, egUser, egBetslipTransactionSummary, egBetslipItemTransaction |
Game played | egGamePlay |
Qubit recommends the following events should be emitted:
These events represent the starting point for setting up Qubit on your site. Additional events are required to drive Qubit's programmatic experiences.
For an overview of all QProtocol events for the eGaming vertical, see eGaming Events and Types.
For each of the above events, we identify those fields that are required to integrate with Qubit technology. Other Qubit products have different event field dependencies, which will be discussed during onboarding.
The egView event reports a page view and is a special event because it is required by smartserve.js for data collection and processing. It is therefore essential that every page emits an egView event and that it is emitted before any other event.
Emit egView events on every page.
DANGER: Any events emitted before the first egView event are considered invalid. Web and mobile applications emit view events whenever a view is rendered.
Field (JS Data Type) | Description |
|---|---|
type (String) | The type of view. Can be one of |
subtypes (Array of Strings) | An unordered list of subtypes to describe the view, e.g. |
language (String) | The language used in this view. Must be an IETF language tag, e.g. |
country (String) | The selected country for the view, which must be an ISO 3166-1 alpha-2 code, e.g. |
currency (String) | The ISO 4217 currency code for the user e.g. |
uv.emit('egView',{
type: 'null',
subtypes: ['Soccer','World Cup 2018','Qualifications'],
language: 'en-us',
country: 'US',
currency: 'USD'
})null in the absence of a page typeThe egUser event is emitted once per view and reports visitor metadata. The event should be emitted on every page as long as there is data available for the visitor.
For many websites, the event will be present and well populated when the visitor logs on. Websites with a newsletter subscription form that the visitor has previously submitted, might be able to populate the name and email address using the data collected on form submission.
user.email to comply with our internal data privacy policies?In short, yes. Both user Id and email can be hashed. However, please be aware that to ingest data for use in the Qubit platform, the user Id and email in the provided dataset must be hashed in the same way.
Alternatively, you may choose to omit user.email. The omission of a required field does not prevent the event itself from being sent to Qubit and being processed by our data pipeline-you will see a validation error in the Validation Dashboard for the event though.
For further information about our role as a data processor and our obligations and commitments under GDPR, please refer to Personal Data and in particular How is customer data treated? For legal clarifications, please contact legal@qubit.com.
Emit egUser events on every page.
Field (JS Data Type) | Description |
|---|---|
user.id (String) | A unique user Id. Can be a hash of the username and/or email address |
user.title (String) | The visitor’s title |
user.firstName (String) | The visitor’s first name |
user.lastName (String) | The visitor’s surname |
user.username (String) | The visitor’s chosen or generated username |
user.email (String) | The visitor’s primary email address |
user.isGuest (Boolean) | True if the visitor is a guest without a registered account |
user.balance.value (Number) | The current balance, rounded to 2 decimal places |
user.balance.currency (String) | The ISO 4217 currency code, e.g. |
uv.emit('egUser',{
user: {
id: '20384872',
title: 'Mr',
firstName: 'Jack',
lastName: 'Smith',
username: 'j_smith1975',
email: 'j_smith1975@hotmail.com',
isGuest: false,
balance: {
value: 45.00,
currency: 'GBP',
},
}
})user.balance.value must be rounded to 2 decimal placesGood examples:
price: {
value: 55,
currency: 'USD'
}price: {
value: 55.55,
currency: 'USD'
}Bad examples:
price: {
value: 55.555,
currency: 'USD'
}The egUserLogin is emitted once per login and reports metadata for the logged in visitor.
Emit egUserLogin events on login pages.
Field (JS Data Type) | Description |
|---|---|
user.id (String) | The visitor’s Id |
user.title (String) | The visitor’s title |
user.firstName (String) | The visitor’s first name |
user.lastName (String) | The visitor’s surname |
user.username (String) | The visitor’s chosen or generated username |
user.email (String) | The visitor’s primary email address |
user.balance.value (Number) | The current balance, rounded to 2 decimal places |
user.balance.currency (String) | The ISO 4217 currency code, e.g. |
firstLogin (Boolean) | True only if this is the first time the user has logged in |
type (String) | The type of login, e.g. |
uv.emit('egUserLogin',{
user: {
id: '20384872',
title: 'Mr',
firstName: 'Jack',
lastName: 'Smith',
username: 'j_smith1975',
email: 'j_smith1975@hotmail.com',
balance: {
value: 45.00,
currency: 'GBP',
},
},
firstLogin: false,
type: 'Touch ID'
})user.balance.value must be rounded to 2 decimal places. See Examples of roundingThe egUserSignup event should be emitted once per signup and reports meta data for the signed-up user.
Emit egUserSignUp events on signup pages.
Field (JS Data Type) | Description |
|---|---|
user.id (String) | The visitor’s Id |
user.title (String) | The visitor’s title |
user.firstName (String) | The visitor’s first name |
user.lastName (String) | The visitor’s surname |
user.username (String) | The visitor’s chosen or generated username |
user.email (String) | The visitor’s primary email address |
user.address.lines (Array of Strings) | An array of address lines NOT including city, region, postcode, or country, maximum of 3 lines allowed |
user.address.locality (String) | The signed-up visitor’s town or city |
user.address.postalCode (Strxing) | The signed-up visitor’s postal code, zipcode, or country equivalent |
user.address.country (String) | The signed-up visitor’s country |
user.address.countryCode (String) | The ISO 3166-1 alpha-2 code, e.g. |
user.age (Number) | The signed-up visitor’s age in years |
user.phoneNumber (String) | The signed-up visitor’s phone number, formatted without spaces and special characters |
user.balance.value (Number) | The current balance, rounded to 2 decimal places |
user.balance.currency (String) | The ISO 4217 currency code, e.g. |
type (String) | What the visitor has signed up for, e.g. newsletter or event |
name (String) | A meaningful name unique to the signup |
uv.emit('egUserSignup',{
user: {
id: '2861102bace6e6620948564f0ce0a7cd',
title: 'Mr',
firstName: 'John',
lastName: 'Smith',
username: 'JohnSmith',
email: 'john@johnsmith.com',
address: {
lines: [
'Flat 12',
'123 High Street'
],
locality: 'London',
region: 'New York',
postalCode: '10010',
country: 'United States',
countryCode: 'US'
},
age: 42,
phoneNumber: '2121234567',
balance: {
value: 9.99,
currency: 'USD'
},
},
type: 'Registration',
name: 'Registration Success'
})user.balance.value must be rounded to 2 decimal places. See Examples of roundingThe egFund event is emitted when a visitor performs an action that affects the status of their funds.
Emit egFund event on pages where a visitor can perform an action that changes their fund status.
Field (JS Data Type) | Description |
|---|---|
user.id (String) | The visitor’s Id |
user.title (String) | The visitor’s title |
user.firstName (String) | The visitor’s first name |
user.lastName (String) | The visitor’s surname |
user.username (String) | The visitor’s chosen or generated username |
user.email (String) | The visitor’s primary email address |
user.balance.value (Number) | The current balance, rounded to 2 decimal places |
user.balance.currency (String) | The ISO 4217 currency code, e.g. |
type (String) | The action type that prompted the change in the visitor’s funds, e.g. deposit |
amount.value (Number) | The amount deposited or withdrawn, rounded to 2 decimal places |
amount.currency (String) | The ISO 4217 currency code, e.g. |
method (String) | The method used to deposit or withdraw funds |
window.uv.emit('egFund',{
user: {
id: '2861102bace6e6620948564f0ce0a7cd',
title: 'Mr',
firstName: 'John',
lastName: 'Smith',
username: 'JohnSmith',
email: 'john@johnsmith.com',
balance: {
value: 20.00,
currency: 'USD'
},
},
type: 'deposit',
amount: {
value: 10.00,
currency: 'USD'
},
method: 'PayPal'
})user.balance.value must be rounded to 2 decimal places. See Examples of roundingamount.value must be rounded to 2 decimal places. See Examples of roundingThe egBetslipItemAction event is emitted when a visitor interacts with a betslip, for example by adding or removing a bet from a betslip or changing the odds.
Emit egBetslipItemAction events for all interactions with the betslip.
Field (JS Data Type) | Description |
|---|---|
betslip.id (String) | Unique betslip Id |
betslip.totalStake.value (Number) | The betslip total stake, rounded to 2 decimal places |
betslip.totalStake.currency (String) | The ISO 4217 currency code, e.g. |
betslip.quantity (Number) | The number of items in the betslip |
betslip.discount.value (Number) | The amount discounted by vouchers or promotions, rounded to 2 decimal places |
betslip.discount.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalPotential.value (Number) | The total potential of the betslip based on stake, odds, and bet type, rounded to 2 decimal places |
betslip.totalPotential.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalOdds (Number) | The total odds of the betslip, expressed as a decimal, e.g. 3.0 is the decimal equivalent of 2/1, 4.0 is 3/1 |
betslip.subtotal.value (Number) | The total cost of the betslip excluding tax and discounts, rounded to 2 decimal places |
betslip.subtotal.currency (String) | The ISO 4217 currency code, e.g. |
betslip.total.value (Number) | The total cost of the betslip including tax and discounts, rounded to 2 decimal places |
betslip.total.currency (String) | The ISO 4217 currency code, e.g. |
bet.betid (String) | Unique bet Id |
betslip.price.value (Number) | The price of the bet after discounts, rounded to 2 decimal places |
betslip.price.currency (String) | The ISO 4217 currency code, e.g. |
betslip.potentialReturn.value (Number) | The potential return from the betslip, rounded to 2 decimal places |
betslip.potentialReturn.currency (Number) | The ISO 4217 currency code, e.g. |
bet.odds (Number) | The total odds of the bet, expressed as a decimal, e.g. 3.0 is the decimal equivalent of 2/1, 4.0 is 3/1 |
bet.multiBet (Boolean) | True if the bet is part of a multibet |
bet.receiptId (String) | Bets from the same multibet will have the same receiptId |
bet.betType (String) | The bet type |
bet.inplay (String) | True if the bet is currently in play |
bet.sport (String) | The name of the sports that has been bet on |
bet.competition (String) | The name of the competition that has been bet on |
bet.eventName (String) | The name of the event that has been bet on |
bet.eventId (String) | The Id of the event that has been bet on |
bet.selection (String) | The event selection |
bet.selectionId (String) | The event selection Id |
bet.marketName (String) | The market name, e.g. Match Betting |
bet.marketId (String) | The market name Id |
action (String) | What action was taken, e.g. add |
uv.emit('egBetslipItemAction',{
betslip: {
id: '232324434',
totalStake: {
value: 25.00,
currency: 'USD'
},
quantity: 1,
discount: {
value: 5.50,
currency: 'USD'
},
totalPotential: {
value: 50.00,
currency: 'USD'
},
totalOdds: 3.0,
subtotal: {
value: 50.00,
currency: 'USD'
},
total: {
value: 9.99,
currency: 'USD'
},
},
bet: {
betId: '34343434',
price: {
value: 15.00,
currency: 'USD'
},
potentialReturn: {
value: 50.00,
currency: 'USD'
},
odds: 3.0,
multiBet: true,
receiptId: '45454555',
betType: 'Single',
inplay: true,
sport: 'Football',
competition: 'Barclays Premier League',
eventName: 'West Ham v Tottenham',
eventId: 'BPLWHTOTT',
selection: 'Tottenham',
selectionId: 'TOTT12345',
marketName: 'Match Betting',
marketId: '565656',
},
action: 'add'
})betslip.totalStake.value, betslip.discount.value, betslip.totalPotential.value, betslip.subtotal.value, betslip.total.value, bet.price.value, bet.potentialReturn.value, discount.value must be rounded to 2 decimal places.
The egBetslipSummary event is emitted each time the visitor interacts with a bet.
Emit egBetslipSummary events on all basket views.
Field (JS Data Type) | Description |
|---|---|
betslip.id (String) | Unique betslip Id |
betslip.totalStake.value (Number) | The betslip total stake, rounded to 2 decimal places |
betslip.totalStake.currency (String) | The ISO 4217 currency code, e.g. |
betslip.quantity (Number) | The number of items in the betslip |
betslip.discount.value (Number) | The amount discounted by vouchers or promotions, rounded to 2 decimal places |
betslip.discount.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalPotential.value (Number) | The total potential of the betslip based on stake, odds, and bet type, rounded to 2 decimal places |
betslip.totalPotential.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalOdds (Number) | The total odds of the betslip, expressed as a decimal, e.g. 3.0 is the decimal equivalent of 2/1, 4.0 is 3/1 |
betslip.subtotal.value (Number) | The total cost of the betslip excluding tax and discounts, rounded to 2 decimal places |
betslip.subtotal.currency (String) | The ISO 4217 currency code, e.g. |
betslip.total.value (Number) | The total cost of the betslip including tax and discounts, rounded to 2 decimal places |
betslip.total.currency (String) | The ISO 4217 currency code, e.g. |
uv.emit('egBetslipSummary',{
betslip: {
id: '232324434',
totalStake: {
value: 9.99,
currency: 'USD'
},
quantity: 5,
discount: {
value: 9.99,
currency: 'USD'
},
totalPotential: {
value: 9.99,
currency: 'USD'
},
totalOdds: 3.0,
subtotal: {
value: 9.99,
currency: 'USD'
},
total: {
value: 9.99,
currency: 'USD'
}
}
})betslip.totalStake.value, betslip.discount.value, betslip.totalPotential.value, betslip.subtotal.value, betslip.total.value, bet.price.value, bet.potentialReturn.value, discount.value must be rounded to 2 decimal places.
The egBetslipTransactionSummary event is emitted when a bet is placed. Most importantly, this event is used to count conversions and the associated revenue.
Emit egBetslipTransactionSummary events according to the following logic:
Betslip Contents | Number of |
|---|---|
1 single bet | 1 event |
n singles | 1 event |
1 multiple | 1 event |
n multiples | n events |
n singles AND n multiples | 1 event for singles AND n events for n multiples |
Field (JS Data Type) | Description |
|---|---|
betslip.id (String) | Unique betslip Id |
betslip.totalStake.value (Number) | The amount deposited or withdrawn, rounded to 2 decimal places |
betslip.totalStake.currency (String) | The ISO 4217 currency code, e.g. |
betslip.quantity (Number) | The number of items in the betslip |
betslip.discount.value (Number) | The amount discounted by vouchers or promotions, rounded to 2 decimal places |
betslip.discount.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalPotential.value (Number) | The total potential of the betslip based on stake, odds, and bet type, rounded to 2 decimal places |
betslip.totalPotential.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalOdds (Number) | The total odds of the betslip, expressed as a decimal, e.g. 3.0 is the decimal equivalent of 2/1, 4.0 is 3/1 |
betslip.subtotal.value (Number) | The total cost of the betslip excluding tax and discounts, rounded to 2 decimal places |
betslip.subtotal.currency (String) | The ISO 4217 currency code, e.g. |
betslip.total.value (Number) | The total cost of the betslip including tax and discounts, rounded to 2 decimal places |
betslip.total.currency (String) | The ISO 4217 currency code, e.g. |
action (String) | The action performed on the bet, can be add or remove |
transaction.id (String) | Unique transaction Id |
uv.emit('egBetslipTransactionSummary',{
betslip: {
id: '24343434',
totalStake: {
value: 9.99,
currency: 'USD'
},
quantity: 1,
discount: {
value: 9.99,
currency: 'USD'
},
totalPotential: {
value: 9.99,
currency: 'USD'
},
totalOdds: 3.0,
subtotal: {
value: 9.99,
currency: 'USD'
},
total: {
value: 9.99,
currency: 'USD'
}
},
transaction: {
id: '83748372'
}
})betslip.totalStake.value, betslip.discount.value, betslip.totalPotential.value, betslip.subtotal.value, betslip.total.value must be rounded to 2 decimal places.
The egBetslipItemTransaction event is emitted for every bet within the transacted betslip.
Transaction events are very important because they report revenue for your website.
This event collects granular information about individual items contained within a transaction. It enables segmentation based on betting or gaming preferences, including sport, competition, etc.
Emit egBetslipItemTransaction events for every bet within a transaction.
Field (JS Data Type) | Description |
|---|---|
betslip.id (String) | Unique betslip Id |
betslip.totalStake.value (Number) | The betslip total stake, rounded to 2 decimal places |
betslip.totalStake.currency (String) | The ISO 4217 currency code, e.g. |
betslip.quantity (Number) | The number of items in the betslip |
betslip.discount.value (Number) | The amount discounted by vouchers or promotions, rounded to 2 decimal places |
betslip.discount.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalPotential.value (Number) | The total potential of the entire betslip (bet return), based on stake, odds, and bet type, rounded to 2 decimal places |
betslip.totalPotential.currency (String) | The ISO 4217 currency code, e.g. |
betslip.totalOdds (Number) | The total odds of the betslip, expressed as a decimal, e.g. 3.0 is the decimal equivalent of 2/1, 4.0 is 3/1 |
betslip.subtotal.value (Number) | The total cost of the betslip before the application of taxes, discounts, promotions, etc, rounded to 2 decimal places |
betslip.subtotal.currency (String) | The ISO 4217 currency code, e.g. |
betslip.total.value (Number) | The total cost of the entire betslip after the application of taxes, discounts, promotions, etc, rounded to 2 decimal places |
betslip.total.currency (String) | The ISO 4217 currency code, e.g. |
betslip.subtotalIncludingTax.value (Number) | The total cost of the entire betslip after the application of taxes, but before any discounts, promotions, etc, rounded to 2 decimal places |
betslip.subtotalIncludingTax.currency (String) | The ISO 4217 currency, e.g. |
bet.betid (String) | Unique bet Id |
bet.price.value (Number) | The price of the bet line item after discounts, rounded to 2 decimal places |
bet.price.currency (String) | The ISO 4217 currency code e.g. |
bet.potentialReturn.value (Number) | The potential return from the betslip line item, rounded to 2 decimal places |
bet.potentialReturn.currency (String) | The ISO 4217 currency code e.g. |
bet.odds (Number) | The total odds of the bet, expressed as a decimal, e.g. 3.0 is the decimal equivalent of 2/1, 4.0 is 3/1 |
bet.multiBet (Boolean) | True if the bet is part of a multibet |
bet.receiptId (String) | Bets from the same multibet will have the same receiptId |
bet.betType (String) | The bet type |
bet.inplay (String) | True if the bet is currently in play |
bet.sport (String) | The name of the sports that has been bet on |
bet.competition (String) | The name of the competition that has been bet on |
bet.eventName (String) | The name of the event that has been bet on |
bet.eventId (String) | The Id of the event that has been bet on |
bet.selection (String) | The event selection |
bet.selectionId (String) | The event selection Id |
bet.marketName (String) | The market name, e.g. Match Betting |
bet.marketId (String) | The market name Id |
action (String) | What action was taken, e.g. add |
transaction.id (String) | Unique transaction Id |
uv.emit('egBetslipItemTransaction',{
betslip: {
id: '09809809',
totalStake: {
value: 30.00,
currency: 'USD'
},
quantity: 2,
discount: {
value: 5.00,
currency: 'USD'
},
totalPotential: {
value: 125.00,
currency: 'USD'
},
totalOdds: 3.0,
subtotal: {
value: 40.00,
currency: 'USD'
},
total: {
value: 30.00,
currency: 'USD'
},
},
bet: {
betId: '09809890',
price: {
value: 30.00,
currency: 'USD'
},
potentialReturn: {
value: 100.00,
currency: 'USD'
},
odds: 3.0,
multiBet: false,
receiptId: '343434343',
betType: 'Single',
inplay: false,
sport: 'Cricket',
competition: 'Test Match',
eventName: 'England v Australia',
eventId: 'TMENGAUS',
selection: 'England',
selectionId: 'ENG00001',
marketName: 'Match Betting',
marketId: '343434',
},
transaction: {
id: '83748372',
},
action: 'add'
})betslip.totalStake.value, betslip.discount.value, betslip.totalPotential.value, betslip.subtotal.value, betslip.total.value, bet.price.value, bet.potentialReturn.value, discount.value must be rounded to 2 decimal places.
The egGamePlay event is emitted whenever the user successfully places a stake in a game.
Emit egGamePlay events when a bet is placed in a virtual game. The event should include:
Field (JS Data Type) | Description |
|---|---|
game.gameId (String) | Unique identifier for the virtual game |
game.name (String) | Unique name for the virtual game |
game.type (String) | The type of virtual game |
playType (String) | The type of play |
playValue.value (Number) | The amount placed on the play, rounded to 2 decimal places |
playValue.currency (String) | The ISO 4217 currency code, e.g. |
platform (String) | The platform the game runs on, e.g. Flash |
virtualCurrencyUsed (Boolean) | True if the game is being played with a virtual currency rather than deposited funds |
gamePlayId (String) | Unique gameplay event Id, equivalent to a transaction Id and for each played instance of the virtual game |
playMode (String) | The type of funds used to play the game, e.g. virtual, digital, free play, bonus |
uv.emit('egGamePlay',{
game: {
gameId: '1234',
name: 'Rainbow Riches',
type: 'slots'
},
playType: 'spin',
playValue: {
value: 9.99,
currency: 'USD'
},
platform: 'Flash',
virtualCurrencyUsed: true,
gamePlayId: '3434343',
playMode: 'digital'
})