Qubit's Simple messages experiences are designed to allow those in non-developer roles to make simple changes to experiences without having to make changes to to the code that is used in the background to power those experiences. This is achieved through the use of a template.
Each of your Simple messages experiences will be based on a template that a developer creates. In each template, the developer defines what changes can be made, and can include images, links, headings, and sub-headings.
Templates are created by developers and contain the basic building blocks of each experience. When creating a template, the developer will define the options that non-technical users will use to add content to the experience.
If you are a developer interested in creating templates, see Creating and Managing Experience Templates.
Once built, templates can be reused as many times as required without further developer input; marketers can simply swap content in and out to meet the specific requirements of a campaign or promotion. This is one of the key advantages of using templates because once the template has been setup, users can focus on creating hyper-relevant experiences.